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Allbirds

Allbirds

A warm grey background, the Geograph typeface and a street photo of the shoes in use.

First screen of the Allbirds homepage at desktop width
The first screen at a desktop width of 1440 pixels, captured in November 2026.

TypeEcommerce

StyleWarm, Photographic

PageHomepage

Addressallbirds.com

The line “Wildly Comfortable. Super Natural.” does the positioning in four words. Category cards sit right under the fold. A calm, consistent palette that makes a large catalogue feel simple.

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Part of the Ecommerce gallery. Every site in the gallery is chosen and annotated by hand; here is how.

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Dan Strand Avatar
Dan Strand
Dan Strand built websites for clients for years before he started making WordPress themes and tools of his own. On HTML Inspiration he collects real sites worth studying and explains what makes them work.