HTML Inspiration

Category

Ecommerce

Online stores that have to sell a product before the visitor can touch it.

Atmospheric Bold Bold Typography Bright Campaign-led Cinematic Classic Clean Collage Colourful Commercial Content-heavy Conversion Corporate Dark Editorial Expressive Type Fashion Form-led Friendly Gradient Grid Illustrated Interactive Lifestyle Loud Luxury Minimal Monochrome News Offer-led Outdoor Photographic Playful Premium Product-led Rich Colour Science Soft Technical Trust-led Typographic Warm

Listings

  • Patagonia

    Patagonia leads with one product category, “Fleece,” over a candid outdoor photo, with simple pill buttons…

  • Allbirds

    A warm grey background, the Geograph typeface and a street photo of the shoes in use.

  • Away

    Away uses a single macro photograph of a suitcase detail with the line “The best, made…

  • Ooni

    Ooni puts the offer front and centre, “Price Drop,” over a pizza oven in action, then…

  • Gymshark

    Gymshark opens with a campaign image, a group of athletes in matching black tees, and a…

  • Charlotte Tilbury

    Deep burgundy and gold, a script headline and the founder’s world on every inch.

  • Passenger

    Passenger uses a wide mountain landscape behind a short sale message and two clear buttons.

  • Sous Chef

    A cooking shop with a strong art direction: a bright still life of products against a…

  • Space NK

    Space NK swaps product photography for a full-bleed illustration in its seasonal campaign, a moon and…

  • The Fish Society

    A frozen fish retailer that solves its biggest problem, trust, with a scrolling ticker of proof…

From the blog

From the blog