Category

SaaS

Software companies whose homepage has to explain an abstract product in one screen.

Atmospheric Bold Bold Typography Bright Campaign-led Cinematic Classic Clean Collage Colourful Commercial Content-heavy Conversion Corporate Dark Editorial Expressive Type Fashion Form-led Friendly Gradient Grid Illustrated Interactive Lifestyle Loud Luxury Minimal Monochrome News Offer-led Outdoor Photographic Playful Premium Product-led Rich Colour Science Soft Technical Trust-led Typographic Warm

Listings

  • Linear

    Linear opens on a near-black canvas with a single line of large Inter type: “The product…

  • Stripe

    Stripe still owns the flowing gradient that half the industry copied.

  • Notion

    Notion pairs a very large headline, close to 90px, with small hand-drawn sketches and a highlighted…

  • Vercel

    Vercel’s homepage is almost entirely black and white: a two-word headline, “Agentic Infrastructure,” set in Geist,…

  • Figma

    Figma sets “The full-stack creative canvas” in its own typeface beside a stack of overlapping design…

  • Basecamp

    Basecamp breaks the usual SaaS rules on purpose. The first screen is packed with a real…

  • Gumroad

    Gumroad leans into fun: “Go from 0 to $1” in 96px type, a warm off-white background…

  • DigitalOcean

    DigitalOcean uses a dark, misty landscape behind a short headline, “AI-Native Cloud,” and a row of…

  • HubSpot

    HubSpot sets its headline in a serif, which is unusual for software, and pairs it with…

  • Miro

    Miro keeps the brand yellow for a thin announcement bar and lets the canvas product fill…

From the blog

From the blog